Monday, February 12, 2007

Anchorage: Most. Stupid. Slogan.

The muni has spent tens of thousands of dollars on a new marketing campaign "Anchorage: Big Wild Life". And is now doing the follow-up PR to get its citizens on board with supporting it and the odd Rorschach all-it's-missing-is-a-corpse-chalkline abstract backdrop. For a state whose elegant flag was designed by a schoolboy, you'd think they might have asked the people for some opinions first - but I guess they didn't because they knew we would all say there's not a thing wrong with "Wild About Anchorage" which has served us for over 20 years now. There's plenty of tap dance left in that old moose yet.

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